How We
Choose
Brands
1
Young, fresh, and aligned with cultural zeitgeist
2
Ideal stage: 5–20 outlets, with some international presence preferred
3
Strong operational playbook/brand bible
4
Trending across social media and food conversations
5
Credibility markers (Michelin Bib Gourmand or equivalent)
How We Build in India.
Adapt for Local Tastes
Adapt menus & supply chains while protecting DNA
Creator-Led Awareness
Use creator-led media to fuel awareness
Urban Market Rollouts
Deploy disciplined rollouts in top urban markets
Scalable Operations
Scale through multi-unit expansion with operational guardrails
Partnerships
Baan Phad Thai: from Bangkok to Bangalore
Michelin-listed Thai restaurant, successfully launched in India to overwhelming demand.
See Instagram
Unreal Foods continues to scout for the world’s most compelling food brands for India.
